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The Blood Arm Launch Pledge Campaign For Album ‘Sister City’
After the release of last year’s critically acclaimed album Turn And Face Me, The Blood Arm are already plotting their next assault after relocating from LA to Berlin. They are launching a PledgeMusic campaign to raise funds for their next release Sister City.
Sister City will be the band’s fourth album release, completely self-funded on the band’s own imprint Pau! Records. With the money raised, they plan to record the album in June and release it early next year.
The band have made a video explaining why they have chosen PledgeMusic.
PledgeMusic is designed to help bands fundraise for forthcoming releases, encouraging them to participate with fans by creating fun and unique ways to access exclusive content and material. A portion of the proceeds will go to the American Red Cross plus they’re giving fans incentives for pledging. Examples of incentives include signed copies of the new album, rare out of print t-shirts, tickets to exclusive Pledger-only acoustic shows, an opportunity to visit the band in the studio, a custom scarf hand-knit by Dyan, and even the chance to have the band write and record a personalised song.
The garage rocking four-piece are also giving away a free MP3 alongside the launch of their PledgeMusic campaign - Over Your Head, which is available to download now via the A Badge of Friendship Soundcloud page.
It’s been quite a year for the band with keyboardist Dyan Valdes and frontman Nathaniel Fregeso making the big move from LA to Berlin.
“We wanted to follow in the footsteps of some of our other favourite artists who have moved to Berlin and done the best work of their careers – David Bowie, Iggy Pop, Brian Eno...” explains Dyan. “As the music industry crumbles, it has become increasingly clear that the best way to sustain ourselves and our music is to work directly with the fans who support us. Pledgers can be confident that the money that they spend on this campaign will go directly into making the album (rather than paying for record company overhead).”
Third album Sister City will see a departure from the band’s sunny, garage rock bravado, a sound that Q Magazine called “playfully knowing indie rock” and Uncut hailed as “ramshackle boho party-rock”. The band’s recent move will be reflected in the music with themes of change, uncertainty and discover reflected in their new, more experimental, direction.
If you would like to speak to The Blood Arm about their PledgeMusic campaign or anything else, please email info@abadgeoffriendship.com.