About ABoF

A Badge of Friendship started when founders Claire Lim and Paul McCallum made their way down from Glasgow, Scotland, to London.

After years of promoting live shows around the big smoke for bands like Hell Is For Heroes, Jeffrey Lewis, Sucioperro, Enablers and The Twilight Sad, they decided to focus on PR for independent bands and labels.

ABoF prides itself on being an independent company that's honest, passionate and offers a personal and friendly service. When you join ABoF's roster, you become part of the ABoF 'family' and each individual is treated with care and attention.

ABoF's speciality is working with unsigned and independent artists and labels from the ground up, helping them raise their profile and find their voice. ABoF's bands and artists have featured in the Guardian, NME, Stereogum, Noisey, Spin, Q Magazine, Clash, Kerrang!, Rock Sound, The Line of Best Fit, DIY, The Quietus, The 405, Artrocker, MOJO, Shortlist, VICE and many other blogs, websites, regional magazines and newspapers.

We also have great track record with radio with support from BBC 6Music, BBC Radio 2, Radio X, Amazing Radio, BBC Radio Scotland and many other regional and student radio shows around the UK.

A Badge of Friendship in the press

Our work in PR and our FUBAR Radio show has often been covered in the press.

Read about us in NME, Music Week and Live UK Magazine!

Our FUBAR Radio show has been written about on Gigwise, The Line of Best Fit, FAMEMagazine and Gigslutz.


We offer online, print and radio services for musicians, comedians and labels. We also have experience with event management.

For more information please feel free to contact us.

Past Clients

85 Bears /  A Genuine Freakshow /  Access Royale /  Adam Cleaver /  Addeboy vs Cliff /  Alberteen /  Alburn /  All Flags Are Grey /  All The Luck In The World /  Alphas /  AmatrArt /  Amazing Radio /  An Endless Room /  Andrew Wasylyk /  Anja McCloskey /  Architects Of Grace /  Argyll Gathering Festival /  Army Of Bones /  Art for Kunst /  Artifacts /  Asbjørn /  Atlas : Empire /  Atom Eye /  Be Charlotte /  Beach Fatigue /  Bear Arms /  Beauty /  Belle Mt. /  Ben Cooling /  Benjamin Yellowitz /  Best Youth /  Between Mockingbirds /  Black International /  Bloodlines /  Brave Little Note /  Brendan Dalton /  BRIDGES /  Bugeye /  Cadence Kid /  Callum Easter /  Campfires In Winter /  Cancel The Astronauts /  Canshaker Pi /  Captain Casanova /  Cara Mitchell /  CARALIS /  Cats and Cats and Cats /  Chalk /  Chapter 24 /  Charlie Barnes /  Cherri Fosphate /  Chris Leo’s Vague Angels /  Chris Meid /  Chris Pureka /  Chromatone /  Circe’s Diner /  Clockwork Radio /  Coltana /  Comichaus /  Connah Evans /  Copper Lungs /  Crash Club /  Crow’s Feet /  Cut Capers /  Damian Cox /  Damien McFly /  Daniel Inouwa /  Dave Hill /  Dave McPherson /  Daydream Frenzy /  Dead Boy Robotics /  Death of London /  Death Rattle /  Deathbells /  Ded Rabbit /  Denim Snakes /  Dissident Genro /  Doug Stanhope /  Douga /  Dream Estate /  Drew John Barnes /  Edie Sedgwick /  Einar Stray Orchestra /  EMILIE /  Eric Taylor Escudero /  Esperi /  Estrons /  Ex Libras /  EyeSeeSound /  Fable /  Fantôme /  Federal Unicorn /  Feldspar /  Felix Champion /  Femke /  Festival Spectacles /  Fiona Soe Paing /  Fjørds /  Flower Fellow /  Flutes